Why timing even matters?
“Never launch on weekends.”
Nice take. Zero data.
Instead of guessing, I set a database and let’s look at two things for each day of the week:
How much interaction you get: average comments and upvotes per launch
How crowded it is: average number of launches that day
Then it combines both into a simple ratio: engagement efficiency.
High ratio: more attention per launch. Low ratio: harder to stand out.
source: startuphunt.io
What the numbers say?
Run that across the week and two days clearly pull ahead: Monday and Saturday.
Monday scores the highest efficiency: solid engagement with relatively fewer launches competing for attention.
Saturday quietly beats most weekdays because volume drops, but the people who are there still engage.
On the other side, Wednesday is where attention goes to die.
By the way, today, a Monday, and this email is taking its own medicine with a Product Hunt launch. A few upvotes or shares would help a lot. (link below)
Today’s startup worth copying
Today’s pick: installclear.com.
Simple product, serious audience. It sits in a category where launches have around a 50% chance to hit the top 5 of Product Hunt launches, which is exactly the visibility band where you actually feel traffic and signups.
source: startuphunt.io
Clear is a Layer 2 on top of Slack..
It solves one tight problem: writing better messages to whoever you write to on Slack.
It lives exactly where the problem happens: inside Slack.
It’s still “just” a simple GPT wrapper, but the important part is the niche and the simplicity. That kind of focus makes everything easier: messaging, targeting, onboarding, and distribution.
Messaging is obvious: write better Slack messages.
Targeting is obvious: anyone living in Slack all day.
Onboarding is low friction: you already work there; you just add a layer on top through an extension.
The audience is also ridiculously easy to reach: Slack communities, Discord groups for Slack power users, Reddit threads about remote work and async communication. Every member is a potential qualified user.
How to copy this play
You don’t need to reinvent anything. Just copy the structure.
Pick a platform with a strong community.
ClickUp (slack competitor) or Notion: great for “work brain” assistants.
X, Reddit, LinkedIn: great for social writing assistants.
Use AI to do the heavy lifting.
Ask an AI (Perplexity, my personal take) to write a PRD for your exact niche, copying Clear-for-Slack but for your platform.
Then strip the PRD down to a V1 you can ship in a day and wire it up with your favorite stack and CLI (claude code for exemple)
Ship a rough MVP fast.
If you sprint, you can have a working MVP in people’s hands within a day.
If you build something off this email, send the link. Happy to support your launch.
See you Thursday.
And if you want to support today’s Product Hunt launch, here’s the link again: