You’re building something, I know it.
Hit reply and drop your Product Hunt launch I’ll send back one specific idea for a free tool you can pull out of that product and launch again.
That’s what today is about: using the same product to get more launches, more visibility, and more users. So let’s dive in.
Today’s startup worth copying
Today’s pick: Hunter.io.
Not the product, but the strategy.
Since 2015, they’ve been back on Product Hunt 11 times with focused launches: new tools, new features...
Each launch earned fresh badges and visibility on different Hunter product pages (Templates, Author Finder, MCP, etc.), which keeps them discoverable years after the first release.
What really matters is not the exact feature, but the rhythm:
Ship a meaningful update.
Wrap it as a “mini‑product.”
Launch it with its own page, copy, and angle.
Over time, that compounds: more badges, more backlinks, more rankings in “Top of all time” lists, and more people who now recognize the fox logo when they see it.
What you can do
Here’s the simple playbook:
Do the big launch once.
Launch your core product on Product Hunt and a few key directories.
Use it to collect your first users and subscribers.Then, relaunch with every meaningful update.
Product Hunt is fine with multiple launches as long as each one is a real new thing: feature, add‑on, free tool, or newsletter.
Aim for a new launch every few months, not every few years.Turn features into standalone “products.”
A calculator, a small workflow, a Chrome extension, a mini‑dashboard, even your newsletter can be positioned as its own product.
Host them on your domain, add clear CTAs back to the main app, and submit each one separately.Use free tools as lead magnets.
Pick one feature that’s cheap for you to run and genuinely useful.
Make it free, and ask for an email to unlock deeper results or save progress.Mobilize your audience on launch day.
After two or three launches, you’ll have a real list: users, trial accounts, newsletter readers.
When you launch, tell them clearly:
The exact day you launch (and your time zone).
A direct link to your Product Hunt page.
A short ask: “If you like what we’re building, an upvote + comment in the first hours helps a lot.”
i made a playbook to have successful launches on ranked directories (yes this is a lead magnet for this newsletter and got 20+ people from here):
Make the launch impossible to miss.
Add Product Hunt badges and embeds to your website, footer, and even email signatures so people see what’s live now and what’s coming next.
Post on X/LinkedIn, pin one post, and reply to every comment on your PH page that day.Use a simple launch checklist.
You can follow any solid Product Hunt playbook: pre‑announce the launch, prepare assets, schedule emails, and warm up your community in the days before.
I’ll drop a link to a “how to have a successful launch on directories” guide in the playbook so you can copy it step by step.
Once you think this way, your roadmap changes.
You don’t ask “What’s the next big version?”
You ask “What can I ship next that deserves its own launch?”
if you build something off this email, send me the link. Happy to support your launch.
See you Monday. Jeremy